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Monday, April 16, 2007

Lender411 - Get Listed, Get Traffic, Get Leads

A message from Broker Outpost sponsor!

Get listed on and take your online presence to the next level. is a top destination for mortgage shoppers on the web and receives thousands of qualified visitors every day which enables us to offer the best mortgage marketing services for your advertising dollar.

Advertising on is the ultimate mortgage marketing strategy allowing you to most effectively reach consumers who are "in the market" for your services. By utilizing our innovative "smart directory + search engine" technology, you can target your campaign to any desired borrower demographic: A-Paper, Subprime, First Time Home Buyer, Damaged Credit, etc... as well as any given loan type: Purchase, Refi, Home Equity, Reverse Mortgage, FHA, VA, Commercial, etc... offers the following mortgage marketing services:

* Paid Search Listing
* Rate Table Advertising
* Banner Advertising
* Text Ads
* Mortgage Leads is the pioneer of a new breed of "smart directory + search engine" technology designed to enhance consumers' online shopping experience while providing advertisers like you the ability to target your campaign to any desired borrower demographic and/or loan product. Using our sophisticated built-in search engine, matches the shopping consumer with lenders who are most willing and qualified to do his/her loan.

This is basically how it works: Instead of clicking on several different mortgage websites to compare loan programs, interest rates and lender qualifications, consumers can go to a single destination and get all their answers in a user-friendly and easy to understand format. By answering a few simple questions, consumers will be matched with the most qualified lender and/or the right loan. Consumers can also shop for the "best mortgage rates" in their local area by comparing the daily-updated interest rate tables. has truly made searching for the right loan easy and fun. Our tag line is: "We start where search engines stop". gets the majority of its web site traffic from its prominent search engine rankings. For example, if you search in Google, Yahoo or MSN for the following highly searched mortgage-related keywords:

"lowest mortgage rates"
"best mortgage rates"
"compare mortgage rates"
"mortgage quote"

You will find listed on the first page of search results with a great position. also receives significant traffic thru our vast and rapidly-growing affiliate network of mortgage and real estate web sites. In addition, we complement our organic search engine traffic with Pay Per Click campaigns run on the major search engines.

Sunday, April 08, 2007

Calyx Software

Please welcome Calyx Software to Broker Outpost!

Calyx Software helps mortgage brokers and direct lenders increase their profitability by providing reliable and affordable software - connecting loan officers and processors to their customers and to numerous lenders and service providers, using technology that allows all parties to exchange data easily. This seamless interaction increases efficiency and maximizes profitability by enabling more loans to close more quickly.

The Calyx Solution includes these products:

* Calyx Point is the mortgage industry's leading loan marketing, prequalification, origination, and processing software. With its breadth of forms, functions, and flexibility, Point provides a single point from which mortgage-based information is exchanged with a wide array of lenders and service providers.

* Calyx WebCaster makes it easy for you to have an attractive, fully functional web site - without incurring the time and cost of developing one from scratch. Easy to use, affordable (only $24.99 /month with no contracts or setup fees), and fully integrated with Point(r) and Point Data Server, WebCaster creates web sites specifically designed for mortgage professionals.

* Point Data Server helps you share loan file, loan template, and Cardex data quickly and securely on a central server, making Point files accessible from any location - even while you're on the road.

For more information, please see or call (800) 362-2599.

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